Resume

EXPERIENCE

Block Club, Senior Content Strategist
January 2023 – Current
B2B branding and content marketing agency; I design and execute content strategies and create multichannel content for fintech clients.   

  • Produce strategic, data-driven content at an expert level, serving as an extension of my clients’ team by cultivating in-depth knowledge of brand, product, audience, and industry

  • Lead content audits including inventory, quality assessments, repurposing evaluations, content gap analysis, actionable strategies for improvement, and an editorial calendar of new topics

  • Conduct SEO audits including customized web page, content, and layout optimization guidelines, technical recommendations, and implementation plans; improved site health 50%+, increased unique visitors 11% MoM, and boosted target keywords 5 SERP positions on average

  • Direct UX-focused content design for website projects including creation of content frameworks and wireframes, writing and editing all site copy, and collaboration with design and development teams to ensure smooth content integration and consistency

Odgers Berndtson, Content Strategist & Writer
June 2022 – December 2022
Executive search, leadership services, & talent management firm; I was hired as the first in-house writer for the entire US branch to support content marketing and internal communications.   

  • Executed Q4 content campaign and developed 2023 content roadmap

  • Launched the Odgers Berndtson US Linked page; managed all social media content

  • Worked on new client messaging and GTM plan for OBDynamics

  • Wrote campaign briefs, memos, webinar abstracts, practice brochures, video talking points, business development emails, and internal communications

TaxBit, Senior Content Strategist
August 2021 – June 2022
SaaS startup that provides crypto/digital assets tax & accounting solutions for enterprise firms; I was hired to lead content marketing strategy, report on trends & news, and provide educational awareness.

  • Developed analytics & web data strategy, unique content roadmaps, and customized brand messaging for each audience; site traffic trended upwards of 300k per month

  • Project managed site & content architecture redesign alongside new CMS integration

  • Published content relevant to the Web3, crypto, and DeFi space including a crypto 101 education series and a crypto accounting series; overall created 40+ articles

Moss Adams, Content Marketing Senior Specialist
September 2019 – August 2021
Accounting & wealth management firm; I was hired to make data-driven decisions about content & email marketing strategy, increase organic traffic, and shape editorial plans with marketing managers.

  • Created our SEO initiative to track analytics & testing; resulted in approximately 800k visits through Q2 2021—increase of 70% over a 5-year period with 55% of traffic coming from organic search—and over 600 client leads from the site

  • Wrote articles, case studies, guides, videos, infographics, presentations, and campaign emails for a C-suite audience

Reverba formerly Health Perspectives Group, Group Director
September 2015 - June 2019
Marketing agency for pharmaceutical & biotechnology companies; I was hired to deliver real-patient DTC campaigns that complied with medical, regulatory, & legal systems.

  • Built and managed 15-person editorial department

  • Wrote social media discourse and marketing materials, consistent with brand voice and marketing trends, for clients’ multi-platform CRM streams

  • Produced photo & video shoots including film scripting

  • Managed budgets, editorial calendar, monitored KPI, tracked and reported content performance, and optimized SEO   

Wondering Sound/eMusic, News Editor & Features Writer
August 2014 – January 2015
Website that featured up-and-coming music artists, album reviews, and opinion essays; I was hired to curate and review the news section.

  • Oversaw staff of reporters to ensure all content was accurately sourced, socially relevant, and highlighted cultural trends

  • Reported and wrote 5+ national music news items per day, managed social media channels, published a featured column, and contributed album reviews

Disney Interactive, Editorial Project Manager
June 2011 – June 2014
Worldwide media & internet company; I was hired to oversee a large team of content creators, ensure content was aligned with brand strategy, and increase brand awareness.

  • Served as editor, manager, and day-to-day contact for a team of 200+ global writers

  • Managed $3 million editorial budget and oversaw sponsored content campaigns for high-visibility consumer brands

  • Worked with product designers to supervise redesign Q&A and write UX copy

  • Wrote process flows and technical assistance manual for CMS platforms

SKILLS

  • Creative strategy & planning

  • Content & SEO audits

  • Copywriting & editing

  • Data analysis

  • SemRush, Screaming Frog, SparkToro & Clearscope

  • Google Analytics, Console, & Workspace

  • Wordpress, Contentful, Hubspot & Umbraco

  • Adobe Creative Suite & FigJam

EDUCATION

Master of Arts in Literature, Northeastern University
Bachelor of Arts in Literary Studies, Endicott College